THE 16TH ANNUAL

HISPANIC TV SUMMIT

The Premier Event On The Business of Television
and Video for Hispanic Audiences, Worldwide.

LEARN. INSPIRE. CONNECT. CELEBRATE.

THURSDAY, OCTOBER 4,  2018      NEW YORK MARRIOTT MARQUIS

WHAT TO EXPECT

OVERVIEW

The Hispanic TV Summit is the premier annual event focused on the business of television and video for U.S. Hispanic and Latin American audiences. As these audiences continue to develop so do their size and buying power. The Hispanic market continues to be the fastest growing and most profitable audience for today's television production, program distribution, promotions and advertising industries. In its 16th year, this conference continues to evolve and provide attendees with a holistic view of the Hispanic TV industry including the latest trends in marketing and business strategy as well as developing technologies.

WHY ATTEND

This summit is a "must attend" for anyone in the business of television and video. Join us and gain insights on how TV and video are targeting Hispanic audiences who are a $1.5 trillion market in the United States. Hear how the best in the business are providing better quality entertainment with more viewing options while meeting the newest challenges to increase profits. Throughout the day attendees will also have the unique opportunity to build their industry knowledge as well as their professional networks, giving them the tools, connections and inspiration to capture this explosive market.

WHO ATTENDS

The Hispanic Television Summit traditionally attracts about 500 registrants who are leading executives from the U.S., Latin America and Europe, who work in television and online video distribution, advertising, programming, production, marketing, research & analytics, technology and financial investment.

WHERE & WHEN

The New York Marriott Marquis | Thurs. Oct 4, 2018

It is conveniently located in the heart of Times Square.

This event coincides with the most popular week for the advertising industry in New York City.

OUR SPEAKERS

Friday Abernethy

Friday Abernethy

Senior Vice President, Content Distribution

Univision Communications, Inc.

Lucia Ballas-Traynor

Lucia Ballas-Traynor

EVP of Client Partnerships

Hemisphere Media Group

Burke Berendes

Burke Berendes

Partner

Condista

Ben DeJesus

Ben DeJesus

President

NGL Studios

Gonzalo Del Fa

Gonzalo Del Fa

President

GroupM Multicultural

Michael D'Emilio

Michael D'Emilio

Executive Director, Xfinity Services - Multicultural

Comcast Cable

Karina Dobarro

Karina Dobarro

SVP, Multicultural

Horizon Media

Jaime Dávila

Jaime Dávila

President and co-founder

Campanario Entertainment

Gustavo Guerra

Gustavo Guerra

Brand Director, Tecate

Heineken USA

Gordon Jones

Gordon Jones

VP, National Television

comScore

Claudia Lizaldi

Claudia Lizaldi



INTI TV

Steve Mandala

Steve Mandala

President of Advertising Sales and Marketing

Univision Communications Inc.

Marisol Martinez

Marisol Martinez

Vice President, Multicultural Marketing

Charter Communications

Isaac Mizrahi

Isaac Mizrahi

Co-President, Chief Operating Officer; Chairman of the Board

ALMA; Culture Marketing Council - The Voice of Hispanic Marketing (formerly, AHAA)

Tom Mohler

Tom Mohler

CEO

Olympusat Holdings

Laura Molen

Laura Molen

Executive Vice President, Lifestyle and Hispanic Advertising Sales Group

NBCUniversal

Javier Nuche

Javier Nuche

Managing Director

Atresmedia Internacional

Yvette Peña

Yvette Peña

Vice President, Multicultural Leadership

AARP

Kolster Perez

Kolster Perez

Director of Ad Sales - Pay TV

Cisneros Media Distribution

Jack Rico

Jack Rico

Host

NBC's Consumer 101 Show

Patrick Rivet

Patrick Rivet

CEO

THEMA AMERICA

Jessica Rodriguez

Jessica Rodriguez

President & COO of UCI Networks, and CMO

Univision Communications Inc.

Romina Rosado

Romina Rosado

Senior Vice President, Digital

Noticias Telemundo

Maria Santana

Maria Santana

New York based anchor and correspondent

CNN En Español

Victoria Sosa

Victoria Sosa

Host, Acceso Total

Telemundo 47 / WNJU

Sebastian Trujillo

Sebastian Trujillo

Director Content Sales

BBC Studios

Bob Watson

Bob Watson

Senior Vice President Distribution US

Castalia Communications

Interested in speaking at this year's event?

Get in touch

2018 AWARD RECIPIENTS

Award for Corporate Leadership in Hispanic Television and Video (Service Provider)

Luis Caballero

Luis Caballero

Executive Director, Marketing/Hispanic Strategy

Cox Communications

Award for Corporate Leadership in Hispanic Television and Video (Programmer)

Mónica Gil

Mónica Gil

EVP and CMO

NBCUniversal Telemundo Enterprises

Executive Leadership in Hispanic Television and Video

Lisa Torres

Lisa Torres

President

Publicis Media's Multicultural Practice, Cultural Quotient

THE SCHEDULE

Time

Session

Details

Morning Sessions - 9 th Floor - Marquis Ballroom
8:45 AM Registration Opens Morning Coffee and Sponsor Expo in the Networking Cafe
9:15 AM Welcoming Remarks and a Salute to Our Sponsors New Directions for Brands, Agencies, Programmers and Distributors in Hispanic Television and Video

Charlie Weiss
Vice President - Broadcast, Cable, and Broadband Television Group
Future U.S.

Joe Schramm
Summit Creator & Producer
President
Schramm Marketing Group and Fantástico

Morning Host:
Maria Santana
New York based anchor and correspondent
CNN En Español
9:30 AM Opening Keynote Conversation: New Directions in Brand Advertising Targeted to Hispanics Start the day with fresh, creative ideas that reflect the latest direction in brand positioning to Hispanics. When advertisers weigh "total market" vs. "focused market," one thing is clear...authenticity of the message is most important to any campaign. This conversation features some of the best examples of authentic creativity for tv and digital.

Keynote Guest:
Isaac Mizrahi
Co-President, Chief Operating Officer
ALMA
Chairman of the Board
Culture Marketing Council - The Voice of Hispanic Marketing
10:00 AM Advertising Discussion: New Directions in Media, Placement and Research Nearly one in every five Americans is Hispanic. Today's 59 million Hispanics have a yearly buying power that exceeds $1.7 trillion. This panel of leading experts in media planning, media placement and consumer research look at the latest direction for allocating the almost $8 billion annual ad spend for Hispanic-targeted media across platforms like broadcast, pay TV, digital video and social media.

Moderator:
Lucia Ballas-Traynor
EVP of Client Partnerships
Hemisphere Media Group

Participants:
Gonzalo Del Fa
President
GroupM Multicultural

Karina Dobarro
SVP, Multicultural
Horizon Media

Gustavo Guerra
Brand Director, Tecate
Heineken USA

Gordon Jones
VP, National Television
comScore

Steve Mandala
President of Advertising Sales and Marketing
Univision Communications Inc.

Kolster Perez
Director of Ad Sales – Pay TV
Cisneros Media Distribution
10:45 AM Morning Networking Coffee Break
11:00 AM Keynote Super Session:New Directions for Serving Hispanics TV & Video Audiences This is a lively series of back-to-back, one-on-one keynote interviews or presentations, offering the chance to hear unique perspectives from leading executives or on-air talent about the newest direction of the business of serving Hispanic viewers.

A Network Perspective
Keynote By:
Laura Molen
Executive Vice President, Lifestyle and Hispanic Advertising Sales Group
NBCUniversal

Serice Provider Perspective
Keynote By:
Tom Mohler
CEO
Olympusat Holdings

Brand Perspective
Yvette Peña
Vice President, Multicultural Leadership
AARP

Production Perspective

Consumer Research Perspective

12:15 PM Luncheon and Awards Ceremony
8th floor - Manhattan Ballroom

Sponsored by the NBCUniversal Hispanic Group
Luncheon Host:
Victoria Sosa
Host, Acceso Total
Telemundo 47 / WNJU

Award for Corporate Leadership in Hispanic Television and Video (Programmer)

Presented to:
Telemundo Enterprises

Accepted by:
Mónica Gil
EVP and CMO
NBCUniversal Telemundo Enterprises

Award for Corporate Leadership in Hispanic Television and Video (Service Provider)

Presented to:
Cox Communications

Accepted by:
Luis Caballero
Executive Director, Marketing/Hispanic Strategy
Cox Communications

Award for Executive Corporate Leadership in Hispanic Television and Video (Programmer)

Presented to:
Jessica Rodriguez
President & COO of UCI Networks, and CMO
Univision Communications Inc.

Award for Executive Leadership in Hispanic Television and Video (Media)

Presented to:
Lisa Torres
President
Publicis Media's Multicultural Practice, Cultural Quotient
Afternoon Sessions - 9 th Floor - Marquis Ballroom
2:15 PM Afternoon Featured Keynote - New Directions in Television & Video for Hispanics
2:45 PM Programming & Marketing Discussion - What Hispanic Viewers Will Pay to Watch? A panel of leading programming and marketing executives discuss the changing landscape of content available for Hispanic audiences on broadcast as well as subscription TV and video. This discussion will address audience preferences like genres, language, stars, viewing times, viewer engagement, live TV, linear vs on demand, and pricing for subscriptions and on demand viewing.

Moderator:
R. Thomas Umstead
Senior Content Producer, Programming
Multichannel News

Participants:
Michael D'Emilio
Executive Director, Xfinity Services – Multicultural
Comcast Cable

Marisol Martinez
Vice President, Multicultural Marketing
Charter Communications
3:30 PM Afternoon Networking Coffee Break
3:45 PM Distribution Discussion - New Directions for Delivering Content to Hispanics Today, it's commonplace that Hispanics are watching TV and video everywhere on their own preferred devices. But thirteen years ago, attendees at the Hispanic TV Summit were astounded when a keynoter from AT&T demonstrated live TV on her smartphone. This new direction for viewing TV is impacting distribution deals for linear television and digital video, as distributors and providers prepare for the next trend in advanced transmission. The panel features top content distribution specialists serving Hispanic audiences.

Participants:
Friday Abernethy
Senior Vice President, Content Distribution
Univision Communications, Inc.

Burke Berendes
Partner
Condista

Javier Nuche
Managing Director
Atresmedia Internacional

Patrick Rivet
CEO
THEMA AMERICA
4:30 PM Closing Discussion - New Directions in Production: Assimilating Storylines and Incorporating Latin Faces The greatest evidence of new directions in TV and video for Hispanics can be witnessed in the business of production. Technology, cultural shifts, calls for diversity, and economics are factors in creating these changes. A panel of respected production executives talk about the assimilation of popular TV shows from one culture to another; the financial upside of international production, and the benefit of featuring Latino talent.

Moderator:
Jack Rico
Host
NBC's Consumer 101 Show

Participants:
Jaime Dávila
President and co-founder
Campanario Entertainment

Ben DeJesus
President
NGL Studios
5:00 PM Concluding Remarks Charlie Weiss
Vice President - Broadcast, Cable, and Broadband Television Group
Future U.S.
Closing Reception - 9 th Floor - Upper Terrace / Promenade
5:15 PM Closing Reception
6:15 PM Event Concludes

VENUE

New York Marriott Marquis Times Square

1535 Broadway

New York, NY 10036

+1 212 398 1900

New York Marriott Marquis

WHO'S IN THE ROOM

  • Attending Hispanic TV Summit: All State
  • Attending Hispanic TV Summit: Altice USA
  • Attending Hispanic TV Summit: d'Exposito & Partners
  • Attending Hispanic TV Summit: Dish/Sling TV
  • Attending Hispanic TV Summit: El Diario
  • Attending Hispanic TV Summit: Ford
  • Attending Hispanic TV Summit: Goolge
  • Attending Hispanic TV Summit: GroupM
  • Attending Hispanic TV Summit: Hearts & Sciences
  • Attending Hispanic TV Summit: Levi's
  • Attending Hispanic TV Summit: MLS/SUM
  • Attending Hispanic TV Summit: Motorola
  • Attending Hispanic TV Summit: Post Foods
  • Attending Hispanic TV Summit: Publicis Media
  • Attending Hispanic TV Summit: Quaker Oats
  • Attending Hispanic TV Summit: Spanish Broadcasting Systems
  • Attending Hispanic TV Summit: Sprint
  • Attending Hispanic TV Summit: YouTube

PRICING

GROUP RATES


(+5 Attendees)

STANDARD RATE

$699


SPONSORS

Presenting Sponsor

Gold

Hospitality

Marketing Partners

Media Partners

CONTACT

Summit Producer
Speaker Submissions

Sponsorship Opportunities

Registration Information

Corporate Events Director

Marketing/Media Partnerships