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THE 16TH ANNUAL

HISPANIC TV SUMMMIT

The Premier Event On The Business of Television
and Video for Hispanic Audiences, Worldwide.

LEARN. INSPIRE. CONNECT. CELEBRATE.

THURSDAY, OCTOBER 4,  2018      NEW YORK MARRIOTT MARQUIS

WHAT TO EXPECT

OVERVIEW

The Hispanic TV Summit is the premier annual event focused on the business of television and video for U.S. Hispanic and Latin American audiences. As these audiences continue to develop so do their size and buying power. The Hispanic market continues to be the fastest growing and most profitable audience for today's television production, program distribution, promotions and advertising industries. In its 16th year, this conference continues to evolve and provide attendees with a holistic view of the Hispanic TV industry including the latest trends in marketing and business strategy as well as developing technologies.

WHY ATTEND

This summit is a "must attend" for anyone in the business of television and video. Join us and gain insights on how TV and video are targeting Hispanic audiences who are a $1.5 trillion market in the United States. Hear how the best in the business are providing better quality entertainment with more viewing options while meeting the newest challenges to increase profits. Throughout the day attendees will also have the unique opportunity to build their industry knowledge as well as their professional networks, giving them the tools, connections and inspiration to capture this explosive market.

WHO ATTENDS

The Hispanic Television Summit traditionally attracts about 500 registrants who are leading executives from the U.S., Latin America and Europe, who work in television and online video distribution, advertising, programming, production, marketing, research & analytics, technology and financial investment.

WHERE & WHEN

The New York Marriott Marquis | Thurs. Oct 4, 2018

It is conveniently located in the heart of Times Square.

This event coincides with the most popular week for the advertising industry in New York City.

OUR SPEAKERS

Gonzalo Del Fa

Gonzalo Del Fa

President

GroupM Multicultural

Karina Dobarro

Karina Dobarro

SVP, Multicultural

Horizon Media

Isaac Mizrahi

Isaac Mizrahi

Co-President, Chief Operating Officer; Chairman of the Board

ALMA; Culture Marketing Council - The Voice of Hispanic Marketing (formerly, AHAA)

Interested in speaking at this year's event?

Get in touch

THE SCHEDULE

Time

Session

Details

8:45 AM Registration Opens Morning Coffee and Sponsor Expo in the Networking Cafe
9:15 AM Welcoming Remarks and a Salute to Our Sponsors New Directions for Brands, Agencies, Programmers and Distributors in Hispanic Television and Video

Charlie Weiss
Vice President - Broadcast, Cable, and Broadband Television Group
Future PLC

Joe Schramm
Summit Creator & Producer
President
Schramm Marketing Group and Fantástico
9:30 AM Opening Keynote Conversation: New Directions in Brand Advertising Targeted to Hispanics Start the day with fresh, creative ideas that reflect the latest direction in brand positioning to Hispanics. When advertisers weigh "total market" vs. "focused market," one thing is clear...authenticity of the message is most important to any campaign. This conversation features some of the best examples of authentic creativity for tv and digital.

Keynote Guest:
Isaac Mizrahi
Co-President, Chief Operating Officer
ALMA
Chairman of the Board
Culture Marketing Council - The Voice of Hispanic Marketing
10:00 AM Advertising Discussion: New Directions in Media, Placement and Research Nearly one in every five Americans is Hispanic. Today's 59 million Hispanics have a yearly buying power that exceeds $1.7 trillion. This panel of leading experts in media planning, media placement and consumer research look at the latest direction for allocating the almost $8 billion annual ad spend for Hispanic-targeted media across platforms like broadcast, pay TV, digital video and social media.

Participants:
Gonzalo Del Fa
President
GroupM Multicultural

Karina Dobarro
SVP, Multicultural
Horizon Media
10:45 AM Morning Networking Break
11:00 AM Keynote Super Session:New Directions for Serving Hispanics TV & Video Audiences This is a lively series of back-to-back, one-on-one keynote interviews or presentations, offering the chance to hear unique perspectives from leading executives or on-air talent about the newest direction of the business of serving Hispanic viewers.
•   A Network Perspective
•   A Production Perspective
•   Consumer Research Perspective
•   Brand Perspective
•   Serice Provider Perspective
12:15 PM Luncheon and Awards Ceremony
9th floor
Award for Corporate Leadership in Hispanic Television and Video (Service Provider)
Award for Corporate Leadership in Hispanic Television and Video (Programmer)
Award for Executive Leadership in Hispanic Television and Video
Award for Brand Leadership in Hispanic Television and Video
Award for Outstanding Achievement in Hispanic Television
2:15 PM Afternoon Featured Programming Keynote - New Directions in Front of the Camera Get the insider's story on one of the best television programs. Hear directly from the network, producer, show runner and talent about the development of this successful and popular program.
2:45 PM Programming & Marketing Discussion - What Hispanic Viewers Will Pay to Watch? A panel of leading programming and marketing executives discuss the changing landscape of content available for Hispanic audiences on broadcast as well as subscription TV and video. This discussion will address audience preferences like genres, language, stars, viewing times, viewer engagement, live TV, linear vs on demand, and pricing for subscriptions and on demand viewing.
3:30 PM Afternoon Networking Break
3:45 PM Distribution Discussion - New Directions for Delivering Content to Hispanics Today, it's commonplace that Hispanics are watching TV and video everywhere on their own preferred devices. But thirteen years ago, attendees at the Hispanic TV Summit were astounded when a keynoter from AT&T demonstrated live TV on her smartphone. This new direction for viewing TV is impacting distribution deals for linear television and digital video, as distributors and providers prepare for the next trend in advanced transmission. The panel features top content distribution specialists serving Hispanic audiences.
4:30 PM Closing Discussion - Placing Latino Faces On-Screen and Behind the Scenes The business of Hispanic television and video requires a great team to build its track record for success. This session addresses the critical importance of cultural representation and relatedness in both the on-air talent as well as management and the office staff. Hear from these Chief Diversity Officers and leading search executives about the latest efforts to have greater Hispanic representation.
5:00 PM Concluding Remarks Charlie Weiss
Vice President - Broadcast, Cable, and Broadband Television Group
Future plc
5:15 PM Closing Reception- 9th floor
6:15 PM Event Concludes

VENUE

New York Marriott Marquis Times Square

1535 Broadway

New York, NY 10036

+1 212 398 1900

New York Marriott Marquis

WHO'S IN THE ROOM

  • Attending Hispanic TV Summit: All State
  • Attending Hispanic TV Summit: Altice USA
  • Attending Hispanic TV Summit: d'Exposito & Partners
  • Attending Hispanic TV Summit: Dish/Sling TV
  • Attending Hispanic TV Summit: El Diario
  • Attending Hispanic TV Summit: Ford
  • Attending Hispanic TV Summit: Goolge
  • Attending Hispanic TV Summit: GroupM
  • Attending Hispanic TV Summit: Hearts & Sciences
  • Attending Hispanic TV Summit: Levi's
  • Attending Hispanic TV Summit: MLS/SUM
  • Attending Hispanic TV Summit: Motorola
  • Attending Hispanic TV Summit: Post Foods
  • Attending Hispanic TV Summit: Publicis Media
  • Attending Hispanic TV Summit: Quaker Oats
  • Attending Hispanic TV Summit: Spanish Broadcasting Systems
  • Attending Hispanic TV Summit: Sprint
  • Attending Hispanic TV Summit: YouTube

PRICING

GROUP RATES


(+5 Attendees)

STANDARD RATE

$699


SPONSORS

Silver

Marketing Partners

Media Partners

  • Media Partner Hispanic TV Summit: HispanicAd.com

CONTACT

Summit Producer
Speaker Submissions

Senior Producer

Registration Information

Sponsorship Opportunities

Corporate Events Director

Marketing/Media Partnerships