speaker DETAILS

Gonzalo Del Fa
President, GroupM Multicultural

Panel: Luncheon and Awards Ceremony/Award for Executive Leadership in Hispanic Television and Video

 

As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by GroupM agencies Mindshare, MEC, Mediacom, Maxus, Metavision, and Team Arrow Partners. The goal of the Gonzalo’s division is to provide clients with a truly relevant, informative and trustworthy point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.

Under Gonzalo’s leadership, GroupM Multicultural handles $1 billion in billings from clients such as Nestle, Unilever, Anheuser Busch, Mars, Target, L’Oréal, General Mills, Subway, Church & Dwight, IKEA, AARP, Kimberly Clark and Bayer.

Gonzalo first joined GroupM in 2003 as Managing Director of MEC Argentina.  During his three year tenure  he developed a reputation for creative media thinking and activation. In 2006, he moved to New York to launch MEC Bravo and in 2010 he was instrumental in combining all the agencies under the GroupM Multicultural banner. In 2014 Gonzalo was named to Advertising Age’s esteemed listing of “Media Mavens.”

Gonzalo started his professional career at American Express Argentina and prior to joining GroupM, he worked for BBVA, Hachette Filipacchi Agea and Editorial Televisa.

In his spare time, Gonzalo plays drums in Spherea, his heavy metal band.