Agenda

Celebrating our Quinceañera fifteenth year

with a new line-up of fresh, timely topics

featuring today’s popular celebrities and top business leaders.

 

The Hispanic Television Summit is the only annual conference

for those in the business of television and video for Hispanic audiences, worldwide.

Presented for 15 years by Broadcasting & Cable and Multichannel News

Created & produced for 15 years by Schramm Marketing Group

 

8:45 a.m. Registration Opens; Morning Coffee Networking and Sponsor Expo in the Networking Café
9:15 a.m. Welcoming Remarks & Kick-off of Our Quinceañera Celebration – Our Fifteenth Year!

 

Louis Hillelson

VP/Group Publisher

Broadcasting & Cable and Multichannel News

 

Joe Schramm

Summit Creator & Producer

Schramm Marketing Group

 

Special Presentation to Condista

This brief presentation ceremony is in appreciation of the one sponsor which has consistently supported the Hispanic Television Summit, every year, for the past fifteen years.  Award is presented to Condista’s founders and partners.

 

Burke Berendes

Partner

Condista

 

Jorge Fiterre

Partner

Condista

9:30 a.m. Opening Keynote – Trends in Hispanic Consumer Behavior

The Hispanic market has grown in financial power since the first Hispanic Television Summit.  Today, there are nearly 58 million Hispanics, representing about 18% of the total US population. Hispanic buying power exceeds $1.5 trillion annually. Over the past fifteen years, Latinos have become increasingly bi-cultural. They are impacted by an expanded selection of outside influencers like celebrity endorsements, political pressures, online retail, digital video and social media, as well as traditional TV and radio.  This leading expert will share new insights, creative strategies and provide an updated portrait of the “new” Latino consumer.

10:00 a.m. Trends in Hispanic TV & Video Advertising

Annual ad spend for Hispanic-targeted media exceeds $7.8 billion, and 79% is directed to placements on broadcast and cable television. This conversation addresses recent sales affiliations among local broadcast stations, plus shifting strategies in the media marketplace with a special focus on digital and social media trends. The panel includes perspectives from advertisers and agency executives.

 

Participants

Carol Hinnant

Senior Vice President, National Television

comScore

10:45 a.m. Morning Networking Break
11:00 a.m. Featured Conversation: Trends in Serving Hispanics at Comcast

Comcast services some of the largest Hispanic markets in the U.S.  As a result, the provider takes a serious approach to attracting and retaining Latino consumers as their customers.  Join us for a one-on-one conversation with Comcast’s SVP and GM of Multicultural Services as he shares fresh perspectives on the company’s latest strategies and upcoming initiatives to serve its growing number of Hispanic customers.

 

Interview Guest

Javier Garcia

Senior Vice President and General Manager of Multicultural Services

Comcast Cable

11:15 a.m. Trends in Attracting Viewers & Servicing Subscribers

Get the big perspective from leading marketing executives who discuss how new technologies are presenting unique challenges and opportunities for attracting Hispanic viewers, and servicing Latino subscribers for pay TV, OTT and other video services.  Hear how these executives are using social media, in-language customer service, as well as traditional promotional tactics as a way to adapt to shifts in Hispanic viewing trends and behavior.

 

Participants

Marisol Martinez

Vice President, Multicultural Marketing

Charter Communications

12:00 p.m. Special Featured Session – Trends in FIFA World Cup Coverage

The FIFA World Cup is THE biggest televised event for Hispanic audiences, previously generating almost $175 million in TV advertising revenues. Copa Mundial de la FIFA Rusia 2018 will be telecast in Spanish on Telemundo for the very first time. It’s a new team, and a new network. What can viewers expect? How are the production plans shaping up? What new technological aspects will be added? Get a sneak preview. Hear directly from the Telemundo executives who are tasked with bringing the anticipated event to audiences, LIVE from Russia.

 

Participants

Ray Warren

President

Telemundo Deportes

 

Jim Bell

President

NBC Olympics Production & Programming

Executive Producer

Telemundo World Cup

 

Laura Molen

Executive Vice President, Advertising Sales, Lifestyle Group and Telemundo Enterprises

NBCUniversal

 

Eli Velazquez

Executive Vice President, Programming Production and Content

Telemundo Deportes

 

12:30 p.m. Luncheon and Awards Ceremony, Sponsored by NBCUniversal Hispanic Group, Telemundo and UNIVERSO

This exciting luncheon and award ceremony attracts hundreds of diners who congregate to congratulate the award recipients for three prestigious awards.

 

Award for Outstanding Achievement in Hispanic Television

Presented to:

Rafael Amaya

Actor

El Señor de los Cielos

 

Award for Corporate Leadership in Hispanic Television and Video

Presented to:

Altice USA

2:15 p.m. Trends in Programming; Latin Lovers, Music, Drama, Pop Culture y Más

Movies, music, muscle, drama, sex and beauty are all components of Latino programming.  This unique grouping includes network decision makers, distributors, talent and agents who will discuss the latest trends in creating content for cross-platform distribution to Hispanic audiences worldwide.

 

Participants

Marcello Coltro

Executive Vice President Content Distribution

Cisneros Media

 

Paul Presburger

Chief Executive Officer

PANTAYA and Pantelion Films

3:00 p.m. Afternoon Networking Break
3:15 p.m. Trends in Content Distribution: Matching Viewing Options to Viewer Segments

Like everyone else, Hispanics watch TV and video everywhere on their own preferred devices. This is impacting distribution deals for linear television and digital video, as distributors and providers prepare for the next generation of advanced transmission.  This session features top content distribution specialists serving Hispanic audiences. Join them as they showcase the appeal of their latest programming to Hispanic viewers, and hear their plans for reaching both fixed and mobile Hispanic viewers, seamlessly.

 

Participants

Burke Berendes

Partner

Condista

 

Rolando Figueroa

Head of Marketing-Communications-Digital

ZEE MUNDO

 

Tom Mohler

CEO

Olympusat Holdings

 

Patrick Rivet

CEO

THEMA AMERICA

4:00 p.m. Special Closing  Session – The Impact of The World’s Political Environment on Hispanic Television and Its Viewers

According to Pew Research, 41% of Hispanics have serious concerns about their place in America.  Today’s political environment has resulted in a boon for attracting audiences for news services, comedy, late night programs, and TV series, as well as propelled subscriber growth for pay TV.  This special session will address the plusses and minuses of the current situation on the overall television and video business and participants will share their personal insights and behind-the-scenes stories.

4:30 p.m. Concluding Remarks

 

Louis Hillelson

VP/Group Publisher

Broadcasting & Cable/Multichannel

4:45 p.m. Closing Quinceañera Reception, Sponsored by ZEE MUNDO
6:00 p.m. Event Concludes

* Agenda Subject to Change