Agenda

Celebrating our fifteenth year Quinceañera

with a new line-up of fresh, timely topics

featuring today’s popular celebrities and top business leaders.

 

The Hispanic Television Summit is the only annual conference

for those in the business of television and video for Hispanic audiences, worldwide.

Presented for 15 years by Broadcasting & Cable and Multichannel News

Created & produced for 15 years by Schramm Marketing Group

 

8:45 a.m. Registration Opens, Sponsored by Atresmedia Internacional

New York Ballroom Foyer, Level 3

 

Morning Coffee Networking and Sponsor Expo in the Networking Café

Riverside Suite, Level 3

 

MORNING SESSIONS

New York Ballroom West, Level 3

 

Early Morning Host: Yisel Tejeda, Investigative Reporter, “Noticias Univision 41”

9:15 a.m. Welcoming Remarks & Kick-off of Our Quinceañera Celebration – Our Fifteenth Year!

 

Charlie Weiss

Group Publisher

Broadcasting & Cable/Multichannel News

 

Joe Schramm

Summit Creator & Producer

President

Schramm Marketing Group and Fantástico

 

Special Presentation to Condista

This brief presentation ceremony is in appreciation of the one sponsor which has consistently supported the Hispanic Television Summit, every year, for the past fifteen years.  Award is presented to Condista’s founders and partners.

 

Burke Berendes

Partner

Condista

 

Jorge Fiterre

Partner

Condista

9:30 a.m. Opening Keynote – Trends in Hispanic Consumer Behavior

The Hispanic market has grown in financial power since the first Hispanic Television Summit.  Today, there are nearly 58 million Hispanics, representing about 18% of the total US population. Hispanic buying power exceeds $1.5 trillion annually. Over the past fifteen years, Latinos have become increasingly bi-cultural. They are impacted by an expanded selection of outside influencers like celebrity endorsements, political pressures, online retail, digital video and social media, as well as traditional TV and radio.  This leading expert will share new insights about this consumer segment, creative strategies for effectively communicating with Hispanics, and will provide a perspective of how advertisers are reaching the “new” Latino consumer.

 

Interviewer

Court Stroud

Founder, Managing Director

The Cledor Group

 

Keynote Guest

Lisa Torres

President

Publicis Media Multicultural Practice Lead

10:00 a.m. Trends in Hispanic TV & Video Advertising

Annual ad spend for Hispanic-targeted media exceeds $7.8 billion, and 79% is directed to placements on broadcast and cable television. This conversation addresses recent sales affiliations among local broadcast stations, plus shifting strategies in the media marketplace with a special focus on digital and social media trends. The panel includes perspectives from advertisers and agency executives.

 

Moderator

Court Stroud

Founder, Managing Director

The Cledor Group

 

Participants

Carol Hinnant

Senior Vice President, National Television

comScore

 

Matt Kaplan

Senior Vice President, Digital Ad Sales

Univision Communications Inc.

 

Louis Maldonado

Partner and Managing Director

d expósito & Partners

 

Ronald Méndez

Managing Partner, Multicultural Lead

MediaCom

 

Yvette Peña

Vice President, Multicultural Leadership

AARP

10:45 a.m. Morning Networking Break, Sponsored by CLAN (RTVE Kids’ Channel)

Riverside Suite, Level 3

Remarks by: Maria Jesus Pérez, Commercial Director, TVE International

 

Late Morning Host: Rebeka Smyth, Correspondent, Noticias Telemundo

11:00 a.m. Featured Conversation: Trends in Serving Hispanics at Comcast

Comcast services some of the largest Hispanic markets in the U.S.  As a result, the provider takes a serious approach to attracting and retaining Latino consumers as their customers.  Join us for a one-on-one conversation with Comcast’s SVP and GM of Multicultural Services as he shares fresh perspectives on the company’s latest strategies and upcoming initiatives to serve its growing number of Hispanic customers.

 

Interviewer

Mark Robichaux

Editorial Director

Broadcasting & Cable and Multichannel News

 

Interview Guest

Javier García

Senior Vice President and General Manager of Multicultural, Xfinity Services

Comcast Cable

11:15 a.m. Trends in Attracting Viewers & Servicing Subscribers

Get the big perspective from leading marketing executives who discuss how new technologies are presenting unique challenges and new opportunities for attracting Hispanic viewers and connecting them with content, as well as advertisers.  This session will also address how marketers are servicing Latino subscribers for OTT digital video services, as well as pay TV.  Hear how these executives are using social media, in-language customer service, as well as traditional promotional tactics as a way to adapt to shifts in Hispanic viewing trends and behavior.

 

Moderator

David Puente

Communication Strategist & Director Latino Expansion

Clarity Media Group

 

Participants

Luis Caballero

Executive Director, Marketing/Hispanic Strategy

Cox Communications, Inc.

 

Kristina Carrillo-Bucaram

YouTube Celebrity Raw Food Vegan Ambassador & Host

INTI Network

 

Marisol Martinez

Vice President, Multicultural Marketing

Charter Communications

 

Marcos Pérez

General Manager

¡HOLA! TV

 

Diego Prusky

Chief Strategist & Co-Founder

The Story Room

12:00 p.m. Special Featured Session – Trends in FIFA World Cup Coverage

The FIFA World Cup is THE biggest televised event for Hispanic audiences, previously generating almost $175 million in TV advertising revenues. Copa Mundial de la FIFA Rusia 2018 will be telecast in Spanish on Telemundo for the very first time. It’s a new team, and a new network. What can viewers expect? How are the production plans shaping up? What new technological aspects will be added? Get a sneak preview. Hear directly from the Telemundo executives who are tasked with bringing the anticipated event to audiences, LIVE from Russia.

 

Interviewer

Mark Robichaux

Editorial Director

Broadcasting & Cable and Multichannel News

 

Participants

Ray Warren

President

Telemundo Deportes

 

Jim Bell

President

NBC Olympics Production & Programming

Executive Producer

Telemundo World Cup

 

Laura Molen

Executive Vice President, Advertising Sales, Lifestyle Group and Telemundo Enterprises

NBCUniversal

 

Eli Velazquez

Executive Vice President, Programming Production and Content

Telemundo Deportes

 

New York Ballroom East, Level 3

12:30 p.m. Luncheon and Awards Ceremony, Sponsored by NBCUniversal Hispanic Group, Telemundo and UNIVERSO

This exciting luncheon and award ceremony attracts hundreds of diners who congregate to congratulate the award recipients for three prestigious awards.

 

Luncheon co-hosts:

 

Veronica Albornoz

Correspondent

Telemundo’s “Un Nuevo Dia”

 

Carlos McConnie

Co-Host, Acceso Total

Telemundo 47

 

Award for Executive Leadership in Hispanic Television and Video

 

Presented to:

 

Gonzalo Del Fa

President

GroupM Multicultural

 

Award for Corporate Leadership in Hispanic Television and Video

 

Presented to:

 

Altice USA

 

Accepted by:

 

Lisa Gonzalez Anselmo

SVP, Communications

Altice USA

 

Award for Outstanding Achievement in Hispanic Television

Presented to:

 

Rafael Amaya

Actor

El Señor de los Cielos

 

AFTERNOON SESSIONS

New York Ballroom West, Level 3

Afternoon Host: Jessica Formoso, Reporter, FOX 5 NY

2:15 p.m. Trends in Programming; Latin Lovers, Music, Drama, Pop Culture y Más

Movies, music, muscle, drama, sex and beauty are all components of Latino programming.  This unique grouping includes network decision makers, distributors, talent and agents who will discuss the latest trends in creating content for cross-platform distribution to Hispanic audiences worldwide.

 

Moderator

Raul Mateu

President

Fluent Media Group

 

Participants

Doug Darfield

Managing Director of Research and Programming

Hemisphere Media Group

 

Paul Presburger

Chief Executive Officer

PANTAYA and Pantelion Films

 

Christian Gabela

General Manager

Univision Story House

 

Tom Troy

GM & SVP, U.S. Networks

Sony Pictures Television

 

Ailing Zubizarreta

Executive Creative Director

Cisneros Media

3:00 p.m. Afternoon Networking Break, Sponsored by Discovery en Español & Discovery Familia

Riverside Suite, Level 3

The Afternoon Networking Break is brought to you by Discovery en Español & Discovery Familia. Visit their display to enter for a chance to win 1 of 5 Echo Dots. Winners will be announced before the closing reception.

3:15 p.m. Trends in Content Distribution: Matching Viewing Options to Viewer Segments

Like everyone else, Hispanics watch TV and video everywhere on their own preferred devices. This is impacting distribution deals for linear television and digital video, as distributors and providers prepare for the next generation of advanced transmission.  This session features top content distribution specialists serving Hispanic audiences. Join them as they showcase the appeal of their latest programming to Hispanic viewers, and hear their plans for reaching both fixed and mobile Hispanic viewers, seamlessly.

 

Moderator

R. Thomas Umstead

Programming Editor

Multichannel News

 

Participants

Burke Berendes

Partner

Condista

 

Rolando Figueroa

Head of Marketing

ZEE Mundo/ZEE Entertainment

 

Tom Mohler

CEO

Olympusat Holdings

 

Patrick Rivet

CEO

THEMA AMERICA

 

Bob Watson

SVP Distribution

Castalia Communications

4:00 p.m. Special Closing Session

The Impact of The World’s Political Environment on Hispanic Television and Its Viewers

According to Pew Research, 41% of Hispanics have serious concerns about their place in America. Yet, today’s political environment is attracting new and larger audiences for news, as well as comedy, and late night programs. Our panelists will share insights from their personal experiences over the years as to how the political environment impacts their role in television.

 

Moderator

Joe Schramm

Summit Creator & Producer

President

Schramm Marketing Group and Fantástico

 

Participants

Adrian Carrasquillo

White House Correspondent

BuzzFeed

 

Sunny Hostin

Co-host, The View

Senior Legal Correspondent, ABC News

 

Juan Carlos López

Senior Political Anchor

CNN en Español

 

Juan Williams

Co-host

The Five

4:30 p.m. Concluding Remarks: Raffle Drawing and Invitation to Closing Reception

Charlie Weiss

Group Publisher

Broadcasting & Cable/Multichannel News

4:45 p.m. Closing Quinceañera Reception, Sponsored by ZEE MUNDO
New York Ballroom East, Level 3
6:00 p.m. Event Concludes

* Agenda Subject to Change